Narcisa de Leon

Narcisa B. Vda. de Leon (October 29, 1877 – February 6, 1966) was a Filipino film producer. Clad daily in the frugal rural dress of the camison, saya and slippers, "Doña Sisang", as she was widely known, was already a 61-year old widow when she entered the film industry. Nonetheless, she chartered her family-owned LVN Pictures into a dominant position in post-World War II Philippine cinema. In addition, de Leon was one of the most highly-regarded Filipino businesswomen of the first half of the 20th century.

After she was widowed, de Leon was urged by her brother some friends to invest in the Filipino film industry. She agreed, and in 1938, her family, along with the Villonco and Navoa families, contributed capital to establish a film studio. The company was named LVN Pictures, the name taken from the respective initials of the three founding families. Apart from de Leon, the two other principal founding partners of LVN Pictures were Carmen Villongco and Eleuterio Navoa Sr.

LVN broke into the Philippine film industry with the successful release of its first feature, Carlos Vander Tolosa's musical Giliw Ko, released in 1939. De Leon was elected president of LVN Pictures in 1940, and she eventually bought out the shares of her other partners, gaining full control over the studio. Giliw Ko was followed with another successful film, Manuel Conde's Ibong Adarna (1941), which featured the first color sequence in a Filipino film and was the first local film to earn more than a million pesos. However, LVN Pictures was forced to close shop upon the Japanese invasion of the Philippines in December of 1941. It resumed operations after the Liberation of Manila in 1945, and produced the first post-war Filipino movie, Orasang Ginto (1946). In 1949, LVN produced the first full-color Filipino feature film, Batalyon XIII. Dissatisfied by the color-processing of that film, De Leon bought her own color laboratory for LVN.